Erik Vass

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Travel Ready
Outdoor Guide

Trog is an acronym for Travel Ready Outdoor Guide, a guide for your next camping adventure.

Our mission is to enhance the campfire experience through tools, instructions, maps, and literature needed for every type of person. 

Are you the family camper? The casual camper? The lone wolf? The Hypochondriac? Whatever type of camper you are, we are guide for your camping adventure. Delicious foods, scary stories, and camping materials, we tailor different ways to approach your campfire.  
We do not push humanity forward...we set it back. Back to a time where hands were warmed together. A time we could sit together in wonder, or to tremble together in fright. A time shared with elders. A time where lessons and stories were passed down. 
The challenge was to create a parent brand and other sub-brands that could be tailored to each type of camper. This required creating many marks, not just one.
Each kit would come with accompanying collateral and camping supplies. Things like a compass, knife, and hot cup kit for the Lone Wolf.
These sub-brands would appeal to a wide range of audiences, getting everyone back into the wild.